Explore the reasons behind the change and how Burberry is re-establishing its famous brand for a younger audience.
The history of Burberry brand
For more than a century, Burberry, the famous British luxury brand, stands for classic style. However, the business took a risk and launched itself in recent years. Let’s explore the main factors that impacted Burberry’s choice to update its brand and approach.
Targeting Younger Customer
One of the major reasons for Burberry’s re branding was to attract a younger, more diverse audience. The fashion industry has experienced significant changes due to the development of online platforms and younger customers.
Making Use of Digital Technology
In addition to a new generation Burberry embraced digital transformation by enhancing its online presence. This allowed them to stay relevant in a fast-paced digital world and engage with tech-savvy consumers through social media and interactive platforms.
From Traditional to Modern
Although Burberry has always been connected to historic British heritage, the goal of the relaunch was to update this traditional image. Burberry tried to reconcile its rich history with a contemporary, fashion-forward style by redesigning its logo, altering its product lineup, and working with innovative designers.
Ethics in Fashion and Sustainability
Burberry’s rebrand also highlights its commitment to sustainability. As environmental awareness grows, luxury brands are under pressure to adopt eco-friendly practices. Burberry’s new identity reflects its dedication to reducing environmental impact and promoting sustainable fashion.
Final Thought
The desire to update, appeal to new generations, and follow sustainability trends was the motivation for Burberry’s re branding.
